The European Union walks straight away to modern wines! On Tuesday, EU ministers for agriculture adopted the wine reform which will enter into force on August 1.
The guidelines are not blurry at all. The member states and their wine makers will have three years to modernize, to grub-up and to restructure their wine sector. Unwanted surplus are over; it is time for positive measures such as wine promotion in third countries, according to the European Union.
This reform came within the scope of the Health Check as it’s meant among others to improve competiveness and environment.
Every member states will receive funding to promote its wine in third countries, to restructure vineyards and to support green harvest. Moreover funds from rural development policy will be deposited to spur young wine makers on, to improve marketing and to encourage early retirement, for instance.
In one word, wake up wine makers or you’ll go bankrupt!! Profitability, environment and competiveness will be the new motos in the wine sector…
photo credit: “Kathrin Schöpf” / www.youthphotos.eu, CC-License(by)
http://creativecommons.org/licenses/by/3.0/deed.en
